In international marketing, a firm's global brand structure is shaped by the following three types of factors:

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The correct answer is C) firm-based drivers, product-market drivers, and market dynamics. These three factors are crucial in shaping a firm's global brand structure. Firm-based drivers include the company's resources, capabilities, and international strategy. Product-market drivers relate to the nature of the product or service, including its global appeal and market demand. Market dynamics involve the competitive landscape, customer preferences, and regulatory environment in different markets. These elements together influence how a firm positions and manages its brand globally.

In International Marketing, a Firm's Global Brand Structure Is Shaped