If the Country of Origin (COO) Effect Is Anticipated to Be

If the country of origin (COO) effect is anticipated to be negative, a company can follow all of the following strategies to offset the effect except:

A) emphasize benefits other than COO
B) select brand elements (e.g.: name) that don't evoke the COO
C) joint venture with a partner from a favorable COO for the category
D) try to explain any negative government policy that might influence buyers.
E) communication campaign to enhance country image