Question 1

Holding cultural stereotypes about countries as an important source in assessing the value of a product is an example of:

Accepted Answer

The country of origin (COO) effect refers to the influence that the country of manufacture, assembly, or design has on a consumer's positive or negative perception of a product. This effect is based on stereotypes or general perceptions about countries and their products, rather than on direct knowledge or experience.

Question 2

All of the following are strategic options available to international marketers to stop product piracy except:

Accepted Answer

Product labeling is not a strategic option to stop product piracy; it is more about providing information to consumers rather than preventing piracy.

Question 3

When international marketers warn consumers about the ramifications of accepting or buying counterfeit merchandise, this would be an example of which of the following strategic options available to international marketers trying to stop product piracy?

Accepted Answer

When international marketers use warnings to inform consumers about the consequences of buying counterfeit goods, they are engaging in communication strategies. This approach involves informing and educating the public about the issues related to counterfeit merchandise, aiming to reduce demand for such products.

Question 4

A symbol cannot be a brand.Brands are just names and terms.

Accepted Answer

A symbol can indeed be a brand, as brands can consist of names, terms, signs, symbols, designs, or a combination of these elements to identify and differentiate the goods or services of one seller from those of others.

Question 5

One of the major challenges faced by international marketers of services is:

Accepted Answer

Protectionism is a significant challenge for international marketers of services because it involves the government enacting policies to restrict foreign competition, making it harder for international companies to enter or compete in a new market.

Question 6

Global service firms often benefits from:

Accepted Answer

Scale economies refer to the cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output decreasing with increasing scale. This is particularly relevant for global service firms as they can spread their fixed costs over a larger number of units (services or products), leading to lower average costs and potentially higher competitiveness in the market.

Question 7

Trying to obtain sanctions against countries that tolerate product piracy would be an example of which of the following strategic options available to international marketers trying to stop product piracy?

Accepted Answer

Lobbying for sanctions against countries that tolerate product piracy is a form of political engagement, where companies or industries try to influence governmental policy to protect their interests. This falls under lobbying activities.

Question 8

Yamaha decided to combat China's counterfeiters by launching new motorcycle models at a similar price as fake products.This would be an example of which of the following strategic options in product piracy:

Accepted Answer

Yamaha's strategy to launch new motorcycle models at a similar price as the counterfeit products directly targets the issue through pricing. This approach aims to make the genuine products more appealing or competitive against the fake ones by aligning the price points, thus addressing the piracy problem through a market-driven strategy rather than legal or communicative means.

Question 9

Brand equity is the total amount of cash and other assets the firm has put into a brand.

Accepted Answer

Brand equity refers to the value and strength of a brand that determines its worth. It is based on consumer perceptions, experiences, and associations with the brand, not just the financial investment made by the firm.

Question 10

With respect to product categories analyzed on the basis of sales turnover, a _____ product is one where the product has most of its sales during limited times during the year.

Accepted Answer

Seasonal products are those that have most of their sales during specific times of the year, reflecting their relevance to particular seasons or holidays.

Question 11

Pirated products tend to be of _____ quality.

Accepted Answer

Pirated products are often of lower quality because they may not adhere to the original manufacturer's standards or use inferior materials and processes.

Question 12

A sign cannot be a brand.Brands are just names and terms.

Accepted Answer

A brand encompasses much more than just names and terms; it includes signs, symbols, designs, or a combination of these, used to identify and differentiate a company's goods or services from those of others.

Question 13

To bridge cultural gaps between the home and host market, service companies often customize the product to the local market.This can be done by spotting _____.

Accepted Answer

Service companies customize products to the local market by identifying cultural opportunities, which involve understanding and adapting to the cultural preferences and practices of the host market.

Question 14

Find the general statement about the country of origin (COO) effect listed below that is not true.

Accepted Answer

COO effects are not stable; they can change over time due to various factors such as changes in political relations, economic development, or shifts in consumer perceptions and preferences.

Question 15

If the country of origin (COO) effect is anticipated to be negative, a company can follow all of the following strategies to offset the effect except:

Accepted Answer

Explaining negative government policy often does not effectively offset the negative country of origin effect on consumer perceptions, as it may reinforce the negative associations rather than alleviate them. Other strategies focus on redirecting attention or leveraging more favorable associations.

Question 16

With respect to product categories analyzed on the basis of sales turnover, a _____ product is one where the product is only a small portion of the subsidiary's overall sales.These even might be "dead-weight" items.

Accepted Answer

A filler product is one that constitutes only a small portion of the subsidiary's overall sales and might even be considered "dead-weight" items, as it does not significantly contribute to the sales turnover.

Question 17

The "Made In" label as an important source of assessing the value of a product is an example of:

Accepted Answer

The "Made In" label is an example of the country of origin (COO) effect, which refers to how the perception of a product's quality and value is influenced by the country it is manufactured in.

Question 18

LVMH, the owner of wide variety of luxury brands, redesigned liquor bottles to make it more difficult for copycatters to reuse bottles for their own liquor re-sales.This would be an example of which of the following strategic options in product piracy:

Accepted Answer

Redesigning liquor bottles to prevent reuse by counterfeiters is an example of product policy options, which involve changes or adaptations to the product itself to combat piracy.

Question 19

Intellectual property rights violations have been a major problem in China.Which of the following strategic options could be available to international marketers in the area of product piracy?

Accepted Answer

The answer of Intellectual property rights violations have been a...

Question 20

The need for direct customer interface in providing services means that service providers must often have _____.

Accepted Answer

Service providers often need a local presence to effectively interact with customers and provide services directly.

Quiz 11: Global Product Policy Decisions Ii: Marketing Products and Services