Ambrosio, a marketing executive, distributes samples of a new detergent to prospective buyers and requests them to voice their thoughts as they use the product. This is an example of ________.
A) information surveys
B) focus groups
C) heuristic surveys
D) interruption interviews
E) think-aloud protocols

Question

Quizplus · Accepted Answer

This is an example of think-aloud protocols, where participants are asked to verbalize their thoughts, feelings, and opinions as they interact with a product or service. This technique is often used in usability testing to understand the user's experience and thought process.

Ambrosio, a Marketing Executive, Distributes Samples of a New Detergent