SL Foods Inc. produces a line of processed snacks for children between three to five years of age. Most purchase decisions for children in this age group are made by their parents. Which of the following audience benefits should the company focus on while designing printed advertisements?
A) The processed snack is endorsed by the children's favorite cartoon character: Skippy the cat.
B) The dealers are earning a good commission on the sales of the product.
C) The processed snack is a healthy food option for preschoolers.
D) The product comes with a free plastic toy, worth $1.
E) The processed snack has a patented recipe.

Question

Quizplus · Accepted Answer

The company should focus on the benefit that the processed snack is a healthy food option for preschoolers, as parents are the primary decision-makers and are likely to prioritize health benefits for their children.