Mova Technologies Inc., a consumer electronics firm, has been facing tough competition in the industry. The company has realized that the only way to improve its market share is by providing customers with intrinsic benefits to purchase its products. Thus, Mova Technologies Inc. will have to
A) offer discounts on its products.
B) provide gifts and freebies on purchases above $250.
C) offer extended warranty for its products.
D) design its products to help customers optimize their use of time.
E) allow customers to exchange old products for new ones.

Question

Quizplus · Accepted Answer

Designing products to help customers optimize their use of time provides intrinsic benefits, as it enhances the inherent value and utility of the product for the customer.