Fast growing Groupon was able to dissuade rivals from entering its market because the firm's technology was so difficult to replicate.

Question

Quizplus · Accepted Answer

Groupon's technology was not particularly difficult to replicate, which led to many competitors entering the market. The challenge for Groupon was more about building a large network of businesses and consumers rather than protecting complex technology.

Fast Growing Groupon Was Able to Dissuade Rivals from Entering