If a consumer believes that "having a free sample" of a product will enhance the likelihood of purchase, then which of the success characteristics for new product introduction is being used?
A) compatibility
B) complexity
C) relative advantage
D) trialability

Question

Quizplus · Accepted Answer

Trialability refers to the extent to which a new product can be tried on a limited basis before making a purchase decision. Offering a free sample allows consumers to test the product, which can increase their likelihood of purchasing it.

If a Consumer Believes That "Having a Free Sample" of a Product