Those persons or groups whose mere presence or absence can significantly influence a consumer's decision on what to buy are known as:
A) co-variables.
B) co-consumers.
C) co-sponsors.
D) co-situational influencers.

Question

Quizplus · Accepted Answer

Co-consumers are those individuals or groups whose presence or absence can significantly influence a consumer's purchasing decision, often because the consumer perceives the product or service differently depending on who else is consuming it.

Those Persons or Groups Whose Mere Presence or Absence Can