Roger was really angry years ago when Coca-Cola attempted to switch from its older formula to New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler, attempted to hoard "old Coke," and complained to the local grocery store manager. In this example, which level of commitment is being displayed?
A) compliance
B) identification
C) information acquisition
D) internalization

Question

Quizplus · Accepted Answer

Roger's actions demonstrate internalization, as he is deeply committed to the original Coca-Cola formula and takes extensive actions to express his dissatisfaction and preserve the product he values.

Roger Was Really Angry Years Ago When Coca-Cola Attempted to Switch