After an automobile purchase, there is a good chance that buyers will come across some information (better price somewhere; competitor superiority) that will conflict with their purchase. Knowing this, marketers should:
A) if customers call, immediately refund their purchase.
B) avoid customers, and let their emotions settle down.
C) call customers with additional information to support purchase.
D) send customers to an information website.

Question

Quizplus · Accepted Answer

Marketers should proactively reach out to customers with additional information that supports their purchase decision. This can help alleviate any post-purchase dissonance by reinforcing the positives of their decision and the value of the product they chose.

After an Automobile Purchase, There Is a Good Chance That