According to the balance theory of attitudes, when two elements are linked because someone has expressed a preference, either positive or negative, for the third, a(n) ________ exists.
A) triad
B) sentiment relation
C) unit relation
D) frame of reference
Correct Answer:
Verified
Q24: It is impossible for a person to
Q60: A person may eat Snickers candy bars
Q61: What is cognitive dissonance?
Q63: Researchers find that promotions such as price
Q64: Describe the three levels of involvement affecting
Q66: In balance theory, a unit relation occurs
Q67: We grant a certain latitude toward acceptance
Q68: When celebrity endorser Cybill Shepherd confessed that
Q69: According to the balance theory of attitudes,
Q70: How strongly or weakly a consumer is
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents