Marketers can enhance the consumer's motivation to process relevant information by using ________ and/or ________ stimuli.
A) novel; prominent
B) visual; audible
C) physiological; psychological
D) affective; effective

Question

Quizplus · Accepted Answer

Novel and prominent stimuli are more likely to capture attention, making consumers more motivated to process the information presented. Novel stimuli are unexpected and thus more engaging, while prominent stimuli stand out due to their size, color, or position.

Marketers Can Enhance the Consumer's Motivation to Process Relevant Information