Which of the following is an example of marketers using positive affect to highlight product benefits?
A) Samsung showcases functional benefits of their new phone and the fact their rival, the iPhone, does not have these features.
B) A political campaign advertisement conveys that the right thing to do is not vote for the other candidate.
C) Gambling ads show the side effects of excessive gambling.
D) An ad for headache relief medication depicts a satisfied user of its product enjoying his or her child's first music recital.

Question

Quizplus · Accepted Answer

Positive affect in marketing involves creating a positive feeling or emotion in the consumer towards a product or service. Choice D exemplifies this by showing a user benefiting from the product (headache relief medication) in a positive scenario (enjoying a child's music recital), thereby highlighting the product's benefits through a positive experience.

Which of the Following Is an Example of Marketers Using