Encore Bacon is an economy product that attempts to imitate Maple Leaf Bacon, a premium product. This would be known as:
A) unfair competition.
B) look-alike packaging.
C) competitive variation.
D) stimulus-response distortion.

Question

Quizplus · Accepted Answer

Look-alike packaging refers to when a product's packaging is designed to closely mimic or resemble the packaging of a well-known, often premium, brand. This strategy is used to capture some of the market share of the established brand by appealing to consumers who may mistake the imitating product for the original or believe it offers similar quality at a lower price. In this case, Encore Bacon using packaging that imitates Maple Leaf Bacon is an example of look-alike packaging.

Encore Bacon Is an Economy Product That Attempts to Imitate