Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.

Question

Quizplus · Accepted Answer

Attractive displays influencing additional sales is related to the purchase decision process, making it a purchase issue from a marketer's perspective.

Tina, a Supervisor of Displays for Sears Canada, Knows That