Shoppers Drug Mart periodically videotapes consumers and how they interact with new point-of-purchase displays in the cosmetics department. This is an example of:
A) conducting qualitative research.
B) conducting experimental research.
C) conducting observational research.
D) tracking data on digital networking behaviour.

Question

Quizplus · Accepted Answer

Videotaping consumers to observe their interactions with new displays is an example of observational research, which involves watching how people behave in natural or contrived situations without direct interaction.

Shoppers Drug Mart Periodically Videotapes Consumers and How They Interact