Balance theory helps explain why consumers like being linked to positively valued objects.

Name: Balance theory helps explain why consumers like being linked to positively valued objects.
Brand: Quizplus
Rating: 5.0 (36 reviews)

Question

Quizplus · Accepted Answer

Balance theory suggests that individuals strive for psychological consistency in their relationships and attitudes. When consumers associate themselves with positively valued objects or brands, it creates a harmonious and balanced state, leading to positive feelings towards those objects.

Balance Theory Helps Explain Why Consumers Like Being Linked to Positively