Using variable pricing in response to demand variability tomaximize revenue using perishablecapacity is known as
A)yield management.
B)profit minimization.
C)capacity loading.
D)demand optimization.
E)perishability avoidance.

Question

Quizplus · Accepted Answer

Yield management is a strategy that involves adjusting prices based on the demand to maximize revenue, particularly when dealing with perishable goods or services with limited capacity, such as airline seats or hotel rooms.

Using Variable Pricing in Response to Demand Variability Tomaximize Revenue