Which of the following is true of focus groups?
A) Focus groups aren't effective for accessing social influence (e.g., consumer or voting behavior)
B) Group effect can produce an over-acceptance of extremist views
C) Focus groups don't produce much depth or breadth of information

Question

Quizplus · Accepted Answer

Focus groups can indeed lead to a phenomenon known as "groupthink," where the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. This can sometimes lead to the over-acceptance of extremist views if such views are presented and not adequately challenged within the group. Focus groups are used precisely because they can access social influences and produce a significant depth and breadth of information through the discussion dynamics they foster.

Which of the Following Is True of Focus Groups