As an information broker,the geographic (country)manager must understand the national culture well,and thereby decide how to modify the MNE's goals,strategies and values so that that they become appropriate for the local context.

Question

Quizplus · Accepted Answer

As a bicultural interpreter,the geographic country manager not only must have a sensitivity to and understanding of the national culture,he or she must also be comfortable in the corporate culture at the MNE.He or she must interpret the MNE's broad goals,strategies and values to local employees.Moreover,he or she must apply corporate values and organizational processes in a way that is sensitive to local cultural norms.Meanwhile,he or she must be able to present their ideas and proposals to the headquarters in a way that reflects the MNE's overall strategy and values..

As an Information Broker,the Geographic (Country)manager Must Understand the National