Value of Service Pricing Is Based on the Concept Which

Value of service pricing is based on the concept which states:

A) shippers should pay rates high enough to insure a high profit for the carrier.
B) carriers should price their product based on the level of service the carrier offers
C) rates should be related to value of the commodity, the higher to cost of the commodity the higher the rate should be
D) shippers should offer a price that they feel is fair in relation to the service offered.