There are five steps in the process known as the market attractiveness/competitive position matrix.They are, in order: (1) select market attractiveness and competitive position factors; (2) weight each factor; (3) rate segments on each factor and plot results on matrices; (4) project the future position of each segment; and (5) choose segments to target and allocate resources.

Question

Quizplus · Accepted Answer

These steps accurately describe the process of using the market attractiveness/competitive position matrix, a strategic tool used for evaluating the potential and competitive position of different market segments or products.

There Are Five Steps in the Process Known as the Market