_____ suggests that mood alters the weighting of product attribute information such that when consumer is in a good mood, positive product attributes are weighted more heavily.
A) Self-determination theory
B) Mood-as-information model
C) Excitation transfer theory
D) Affect confirmation model
E) Discrepancy-interruption theory

Question

Quizplus · Accepted Answer

The Affect Confirmation Model suggests that mood influences the evaluation of product attributes, with positive moods leading to greater emphasis on positive attributes.

_____ Suggests That Mood Alters the Weighting of Product Attribute