Lisa is very picky about her peanut butter.She believes that the brand she buys tastes much better than any other brand on the market.Lisa is clearly:
A)high in brand loyalty
B)high in brand laziness
C)high in intrinsic variety seeking motivation
D)high in extrinsic variety seeking motivation
E)high in situational involvement

Question

Quizplus · Accepted Answer

Lisa's belief that the brand she buys tastes much better than any other brand on the market indicates that she is loyal to the brand. She is not seeking variety or making a decision based on situational factors, but rather has a strong preference for a particular brand.

Lisa Is Very Picky About Her Peanut Butter