Chris gets bored easily with his breakfast cereal.Every time he goes to the grocery store, he tries a new brand of cereal.Chris is most likely:
A)high in brand loyalty
B)high in brand laziness
C)high in intrinsic variety seeking motivation
D)high in extrinsic variety seeking motivation
E)high in situational involvement

Question

Quizplus · Accepted Answer

Chris's behavior of trying new brands of cereal every time he goes to the grocery store shows that he is seeking intrinsic variety. This means that he seeks variety for the sake of enjoyment and stimulation, rather than because of a lack of satisfaction with his current choices (extrinsic variety seeking) or because he feels obligated to try something new (situational involvement).

Chris Gets Bored Easily with His Breakfast Cereal