_____ attributes are key product attributes that are most likely to affect a buyer's final choice. These attributes are usually described according to their importance and _____.
A) Parity; risk
B) Determinant; uniqueness
C) Cluster; opportunity
D) Parity; opportunity
E) Determinant; risk

Question

Quizplus · Accepted Answer

The key product attributes that are most likely to affect a buyer's final choice are called determinant attributes, which are usually described according to their importance and uniqueness. Therefore, option B - Determinant; uniqueness is the correct answer. Option A is incorrect as parity attributes refer to features that are common across multiple products and may not be as impactful to a buyer's final choice. Option C is incorrect as cluster attributes and opportunity attributes are not commonly used terms in this context. Option D is partly incorrect as parity attributes are not the key product attributes that affect buyers' final choice, and opportunity attributes are not a commonly used term in this context.

_____ Attributes Are Key Product Attributes That Are Most Likely