The Expectancy Disconfirmation Model suggests that:
A) as expectancies increase satisfaction increases.
B) as expectancies increase satisfaction decreases.
C) negative disconfirmations cause satisfaction to increase.
D) expectancies are unrelated to satisfaction
E) reality is more important than what exists in the consumer's mind

Question

Quizplus · Accepted Answer

The Expectancy Disconfirmation Model suggests that satisfaction is influenced by the difference between expectations and actual performance. If expectations are high and not met, satisfaction decreases.

The Expectancy Disconfirmation Model Suggests That