_____ is the segment(s) toward which a firm's marketing efforts are directed.
A) Micromarket
B) Niche market
C) Target market
D) Marketing Mix
E) None of the above is correct.

Question

Quizplus · Accepted Answer

The target market is the segment or segments of the market that a firm directs its marketing efforts towards. The marketing mix refers to the combination of marketing tactics (product, price, promotion, and place) used to target the chosen target market. Micromarkets and niche markets are more specific subcategories of a target market.

_____ Is the Segment(s) Toward Which a Firm's Marketing Efforts