Air Walk is a brand of athletic shoes that is marketed to appeal to individuals who engage in skateboarding.This is an example of what kind of segmentation strategy?
A)Benefits sought
B)Price
C)Psychographic
D)Demographic
E)Geo-demographic

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing a market into segments based upon different personality traits, values, attitudes, interests, or lifestyles of consumers. Air Walk targeting individuals who engage in skateboarding is an example of psychographic segmentation, as it focuses on the lifestyle and interests of the consumer.

Air Walk Is a Brand of Athletic Shoes That Is