After buying a $20,000 car, a $35 can of tire cleaner seems cheap.This is an example of an assimilation effect.

Name: After buying a $20,000 car, a $35 can of tire cleaner seems cheap.This is an example of an assimilation effect.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is an example of the contrast effect, where the perception of the price of the tire cleaner is influenced by the much higher price of the car, making the cleaner seem cheaper in comparison.

After Buying a $20,000 Car, a $35 Can of Tire