Peter,marketing director at Shout,has been using PrintSmart products for years and feels that they have served Shout's marketing needs well.Beth,head of Shout's technology department,has discovered a new brand of products,TopPrint,and explains to Peter that she feels they should switch brands.Peter is having difficulty listening to Beth's perspective because of his favorable experience with PrintSmart.Peter's reaction to Beth is being filtered by
A) emotions.
B) role expectations.
C) gender bias.
D) attitudes.

Question

Peter,marketing director at Shout,has been using PrintSmart products for years and feels that they have served Shout's marketing needs well.Beth,head of Shout's technology department,has discovered a new brand of products,TopPrint,and explains to Peter that she feels they should switch brands.Peter is having difficulty listening to Beth's perspective because of his favorable experience with PrintSmart.Peter's reaction to Beth is being filtered by​
A) ​emotions.
B) ​role expectations.
C) ​gender bias.
D) ​attitudes.

Quizplus · Accepted Answer

Peter's difficulty in listening to Beth's perspective is influenced by his attitudes, which are shaped by his favorable experiences with PrintSmart. This makes him biased towards continuing to use PrintSmart products, affecting his openness to considering the new TopPrint products Beth suggests.

Peter,marketing Director at Shout,has Been Using PrintSmart Products for Years