Internal analysis enables a firm to determine what the firm:
A) Can do
B) Should do
C) Will do
D) Might do

Question

Quizplus · Accepted Answer

Internal analysis helps a firm determine what it can do. By analyzing its internal resources, capabilities, and competencies, a firm can identify its strengths and weaknesses and determine what it is capable of doing. This helps the firm to identify the opportunities it can pursue and the threats it needs to mitigate, and to develop a strategy that is aligned with its internal capabilities. Internal analysis does not determine what a firm should do or will do, as those decisions are influenced by a variety of external factors.

Internal Analysis Enables a Firm to Determine What the Firm