According to the five-forces model,an attractive industry would have all of the following characteristics except:
A) Low barriers to entry
B) Suppliers and buyers with little bargaining power
C) A moderate degree of rivalry among competitors
D) Few good product substitutes

Question

Quizplus · Accepted Answer

Low barriers to entry would attract new competitors and increase rivalry, making the industry less attractive according to the five-forces model. The other characteristics listed (little bargaining power for suppliers and buyers, moderate rivalry, few good substitutes) are all factors that would make an industry more attractive.

According to the Five-Forces Model,an Attractive Industry Would Have All