Click It, Inc.
Travis is a salesperson for Click It, Inc.Click It does not sell products with its own brand name.Instead, its products are created for different retail stores and carry the store brand.Travis thought that several changes needed to be made to a particular product, but Click It management reminded him that the stores, not Click It, owned the brand.
However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing.He suggested using a different pricing strategy.More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units.This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion.
-For a product such as staples, which of the following determines whether it is a consumer product or a business product?
A) quantity purchased
B) use of the product
C) basic function the product provides
D) whether it is purchased for cash or credit
E) need satisfied

Question

Quizplus · Accepted Answer

Whether a product is a consumer product or a business product is determined by the use of the product. In this case, staples can be used for both personal and business purposes, so the use of the product would determine whether it is classified as a consumer or business product. The other options have no bearing on whether a product is classified as a consumer or business product.

Click It, Inc. Travis Is a Salesperson for Click It, Inc.Click It Does