Consumers would most likely treat personal computers as ____ products.
A) business
B) convenience
C) specialty
D) shopping
E) luxury

Question

Quizplus · Accepted Answer

Personal computers are typically considered shopping products because consumers spend time comparing different brands, models, and prices before making a purchase. They are not bought as frequently as convenience products, and they require more thought and effort to choose than specialty or luxury items, which are sought after for their unique characteristics or brand prestige. Unlike business products, which are purchased for operational needs in a business context, personal computers can be bought by individuals for personal or home use based on specific preferences and comparisons.

Consumers Would Most Likely Treat Personal Computers as ____ Products