The marketing challenge of making potential customers aware of the product's existence and its features, benefits, and uses is prevalent in which of the product life cycle stages?
A) introduction
B) maturity
C) extension
D) decline
E) growth

Question

Quizplus · Accepted Answer

The introduction stage is characterized by low sales and high costs, and one of the main challenges is to create awareness and inform potential customers about the product's features, benefits, and uses. This is the stage when the product is new to the market and needs to establish its position and create demand.

The Marketing Challenge of Making Potential Customers Aware of the Product's