When a company changes one or more of a product's characteristics to manage its product mix, it is engaging in ____ modification.
A) quality
B) functional
C) aesthetic
D) product
E) market

Question

Quizplus · Accepted Answer

Product modification involves changing one or more of a product's characteristics, such as its quality or features, in order to manage the company's product mix. This can include updating a product's design, improving its performance, or adding new features to make it more competitive in the marketplace. Functional and aesthetic modifications are more specific types of product modification, while market and quality modifications refer to broader strategic changes to a company's overall approach to product development and marketing.

When a Company Changes One or More of a Product's