TCBY wants to expand its line of food products.The company sent surveys to consumers to determine which food items would appeal to them for dessert or snacks.The company is in which phase of new product development?
A) idea generation
B) product development
C) test marketing
D) screening
E) business analysis

Question

Quizplus · Accepted Answer

The company is gathering consumer feedback to generate ideas for new products, which is part of the idea generation phase.

TCBY Wants to Expand Its Line of Food Products