The Glo-Brite Company is considering development of a new children's toothpaste in fun-shaped dispensers. Before performing any business analysis on the product, Glo-Brite would like an initial response from potential customers to determine interest in a toothpaste of this type. Glo-Brite will begin ____ to gather the information.
A) idea generation
B) screening
C) test marketing
D) product development
E) concept testing

Question

Quizplus · Accepted Answer

Concept testing is the appropriate step for Glo-Brite to gather initial response from potential customers to determine interest in a product. This step aims at asking potential customers about their thoughts and opinions on the product concept to evaluate its feasibility and potential success.

The Glo-Brite Company Is Considering Development of a New Children's