During which phase of the product development process can marketers experiment with advertising, pricing, and packaging in different geographic areas?
A) screening
B) test marketing
C) idea generation
D) commercialization
E) product development

Question

Quizplus · Accepted Answer

Test marketing allows marketers to experiment with advertising, pricing, and packaging in different geographic areas before fully launching the product. This phase helps ensure that the product will be successful in the marketplace and can also help identify any necessary changes before a full launch. Options A, C, D, and E do not involve experimenting with marketing tactics in different geographic areas.

During Which Phase of the Product Development Process Can Marketers