Rose is starting to notice some wrinkles around her eyes and mouth.She has decided to purchase some age-defying wrinkle cream but is unfamiliar with available brands.At the store, she picks out a brand because she remembers a clever advertisement about it on television.What level of brand loyalty does this describe?
A) preference
B) ignorance
C) insistence
D) acceptance
E) recognition

Question

Quizplus · Accepted Answer

Recognition is when a consumer remembers a brand due to advertising or previous exposure, but does not yet have a strong preference or insistence on it.

Rose Is Starting to Notice Some Wrinkles Around Her Eyes