A branding strategy in which a firm uses a different brand for each of its products is called ____ branding.
A) producer
B) individual
C) unity
D) family
E) promotion

Question

Quizplus · Accepted Answer

Individual branding is the strategy where a company assigns a unique brand to each of its products rather than using a single brand name across different products. This allows each product to have its own identity and positioning in the market.

A Branding Strategy in Which a Firm Uses a Different