A branding strategy in which a firm uses the same brand for all or most of its products is called ____ branding.
A) producer
B) individual
C) unity
D) family
E) promotion

Question

Quizplus · Accepted Answer

Family branding, also known as umbrella branding or corporate branding, is a marketing strategy that involves selling several related products or services under a single brand name. This strategy helps to create brand recognition and loyalty, reduces marketing costs, and increases cross-selling opportunities. Examples of companies that use family branding include Coca-Cola, Microsoft, and Procter & Gamble.

A Branding Strategy in Which a Firm Uses the Same