The 3M Company considers its Scotch brand of videotapes superior to other brands.To communicate the product's superior quality, which price may be appropriate for Scotch videotapes?
A) low
B) average
C) premium
D) discount
E) prevailing

Question

Quizplus · Accepted Answer

A premium price would communicate the idea of superior quality and differentiate Scotch videotapes from other brands. A low or discount price may communicate an inferior quality, and an average or prevailing price may not communicate any differentiation.

The 3M Company Considers Its Scotch Brand of Videotapes Superior