If Nabisco had established a pricing objective of selling one out of every three crackers consumed in the world,it would have established an objective based on
A) cash flow.
B) market share.
C) survival.
D) return on investment.
E) dollar sales volume.

Question

Quizplus · Accepted Answer

A pricing objective to sell one out of every three crackers consumed in the world is an objective based on market share. This goal aims to capture a significant portion of the market and suggests a focus on achieving a high level of customer reach and loyalty, rather than purely maximizing revenue or profit.

If Nabisco Had Established a Pricing Objective of Selling One