At a busy intersection in Atlanta, there are four competing gas stations. Each of the stations charges about the same for each gallon of gasoline. The pricing objectives of these firms is
A) survival.
B) market share goals.
C) status-quo pricing.
D) profit maximization.
E) competitive.

Question

Quizplus · Accepted Answer

The pricing strategy described, where all gas stations charge about the same amount for gasoline, is known as status-quo pricing. This approach aims to maintain existing prices and avoid price wars among competitors, focusing on stabilizing market share rather than aggressively competing on price.

At a Busy Intersection in Atlanta, There Are Four Competing