The strategy of setting a single price for two or more units is known as
A) penetration pricing.
B) price skimming.
C) sample pricing.
D) multiple-unit pricing.
E) odd pricing.

Question

Quizplus · Accepted Answer

Multiple-unit pricing is the strategy of setting a single price for two or more units. This pricing strategy is commonly used by retailers to encourage customers to buy more quantity of a product at a lower price.

The Strategy of Setting a Single Price for Two or More