A name, term, symbol, design, or any combination of these that identifies a product and distinguishes it from a competitor's product is called packaging.
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Q17: Innovations are much less common than imitations
Q18: Screening ideas for feasibility is the first
Q19: A product may be a good or
Q20: Once it becomes effective, a product mix
Q21: A product cannot perform its function if
Q23: Management must set pricing objectives based on
Q24: Because markup pricing is difficult to use,
Q25: Brand equity refers to making all of
Q26: The price floor is the lowest price
Q27: Price is the amount of money a
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