Some pricing objectives include surviving, maximizing profit, obtaining market- share goals, and maintaining status quo.

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These are all common pricing objectives that businesses may have. Surviving is a more short-term objective to cover costs and stay in operation, while maximizing profit and obtaining market-share goals are more long-term objectives with a focus on growth and profitability. Maintaining status quo is a more defensive objective, aiming to preserve the current state of the business rather than pursuing growth or change.

Some Pricing Objectives Include Surviving, Maximizing Profit, Obtaining Market- Share